The Genius Is You (But You Gotta Sell It) ft. Helen Thacker

#77: Helen Thacker has been in business longer than most of us have been using Instagram, and she’s got thoughts. After 22 years of entrepreneurship, two six-figure businesses, and raising two boys, Helen’s no stranger to reinvention, risk, and real-life challenges (hi, back injury and burnout).

In this episode, we talk about the messy parts of building a business while raising a family, how intuition and work ethic can coexist, and why so many women are playing small when they know they’re meant for more. Helen drops major wisdom on what it actually takes to get seen, get paid, and stand out without selling your soul. If you’ve ever felt like your genius is being overlooked—or you’re lowkey scared to sell—this one’s for you.

We also talk about:
✹ Finding your “thing” and owning it out loud
✹ Building confidence (even when you’re spiraling in your car pre-networking event)
✹ Her industry-first AI tool that helps you write better messaging in your voice
✹ Why your Canva addiction is not helping you get paid
✹ What to do when your business starts to feel heavy AF

Whether you’re in the thick of a hustle season or ready to claim your authority, this convo will hit home.

Listen in and then go sell something, without the sleaze. 😉

FIND WHAT YOU NEED FROM THIS EPISODE:

00:00 – Meet Helen Thacker: biz mentor, sales queen, unapologetically obsessed

02:47 – Her not-so-linear path into entrepreneurship

05:42 – Business pivots through different life seasons

08:41 – Intuition vs. strategy (and why you need both)

11:27 – What work-life balance actually looks like

14:34 – Why self-care isn’t selfish, it’s required

17:44 – Hustle culture, burnout, and knowing when to pause

20:40 – Selling with confidence when you’d rather hide

30:39 – Owning your voice when self-doubt creeps in