#69: In this solo episode of Ironically Serious, I show up with a black eye, a pile of business hot takes, and absolutely zero apologies. (If you’re watching the video version—yes, I really did record this with a full-on face bruise.)

I’m diving into how Brazilian Jiu Jitsu has totally shifted my mindset—physically, mentally, and emotionally—and how it’s made me show up differently in my business (and life). Spoiler: discovering your inner grit is cheaper than another branding course.

Then we’re getting into it with some spicy business myths I think need to die:
→ You need a website to launch? False.
→ Brand photos are mandatory? Meh.
→ You should always be scaling? Let’s talk about it.
→ Wait until you’re profitable to invest? Bye.
→ Hire a coach before you even know what you want? Hard pass.

If you’ve ever felt stuck, overwhelmed, or like you’re playing business dress-up just to be taken seriously—this one’s for you. Tune in, take notes, and maybe question everything you’ve been told.

FIND WHAT YOU NEED FROM THE EPISODE:

00:00 Let’s Talk About the Black Eye: My Jiu Jitsu Era Has Arrived

04:02 Apparently I’m Aggressive Now—and Kinda Thriving

06:25 From Casual UFC Fan to Full-On Mat Rat

10:48 Showing Up to a Brand Shoot Bruised Wasn’t in the Mood Board

14:26 Business BS I’m No Longer Entertaining

17:45 You Don’t Need a Website, You Need to Start

22:46 Do You Actually Want to Scale or Just Think You Should?

25:41 Big News: Dubsado Pro Academy Is Making a Comeback

30:04 Stop Trying to Be Everywhere—Pick a Platform and Go

33:28 PSA: Networking Outside Your Industry Might Save Your Career

37:30 Your Pricing Feels Weird Because You’re Overthinking It

38:27 Stop Waiting to Be Profitable Before You Invest

42:51 Your Offer Isn’t the Problem—You’re Just Not Talking About the Right Problem

45:59 Automation’s Cute Until You Sound Like a Robot

48:28 Wrapping It Up (and Heading Back to the Mat)

LET’S STAY CONNECTED:

Is video more your thing? Watch this episode on YouTube.

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